One year ago, Maruti Suzuki launched the Fronx crossover SUV in the market, and it became an instant hit for several reasons. Maruti Suzuki has now reported that they have sold 1.35 lakh units of the Fronx in the domestic market. Maruti calls the Fronx an SUV, making it the best-selling SUV Maruti sells via Nexa dealerships.
The Maruti Fronx was unveiled at the 2023 Auto Expo and officially launched in April 2023. A detailed review of the car is available on our website. The Fronx currently holds the record for being the fastest Indian vehicle to reach the 1 lakh sales mark in the domestic market, achieving this feat in just 10 months after the launch.
In the first quarter of FY2024 (April-June), Maruti sold 26,638 units. In the next quarter, Maruti sold 36,839 units. In the third quarter, this figure dropped to 30,916, and in the fourth quarter, Maruti sold 40,342 units.
So, what makes the Maruti Fronx an extremely successful crossover in this highly competitive segment?
SUV Styling
While the Maruti Fronx is based on the Baleno, the exterior design is completely different from the premium hatchback. The Fronx comes with a muscular SUV-like styling at the front. The car was dubbed the “baby Grand Vitara” because of the SUV-like grille and LED DRL design at the front.
Well-Priced
Being based on the Baleno has helped Maruti Suzuki price the Fronx competitively. The Fronx is available in Sigma, Delta, Delta+, Zeta, and Alpha trims. The price for a brand new Fronx starts at Rs 7.51 lakh, ex-showroom, and goes up to Rs 13.04 lakh, ex-showroom. It is priced lower than other sub-4 meter SUVs in this segment.
It’s a Maruti: Reliable, Fuel-Efficient, and Easy to Maintain
Maruti is one of the oldest car manufacturers in India and has managed to penetrate deep into the Indian market. They have a wide service and dealership network. Maruti Suzuki cars are popular among buyers its fuel-efficiency. They are also very easy to maintain and fairly reliable too.
Powerful Turbo Engine
The Maruti Fronx is currently the only model from the Indian car manufacturer that comes with a turbo petrol engine. This is the same 1.0-liter BoosterJet engine that was once offered with the Baleno RS. The engine was discontinued due to emission norms but is now compliant with current government regulations. It is currently one of the most fun-to-drive cars from Maruti Suzuki.
Feature-Rich
For a Maruti, the Fronx comes with several premium features. Maruti has been offering features like a floating-type touchscreen infotainment system, 360-degree camera, HUD, automatic climate control, and more. Maruti is offering two petrol engine options with the Fronx. There is a 1.2-liter naturally aspirated engine offered with a manual and AMT gearbox option. The 1.0-liter, 3-cylinder petrol engine is offered with a manual and 6-speed automatic transmission option.
The Maruti Fronx is also going to be the first car from the manufacturer to get Series Hybrid technology. The same tech will also be introduced in upcoming models like the next-generation Maruti Swift and Dzire. A rebadged version of Maruti Fronx is also sold by Toyota by the name Taisor.
The post Maruti Fronx Blasts Past 135,000 Sales: 5 Reasons Why It’s So Popular first appeared on Cartoq.
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